Ineos Grenadier
Ready to go off-road? Let's go!
Moonland is specialized in photo & film production services in the Nordics.
To expand their productions, they now also offer 3D/CGI services.
With their own words: 'Because of the high production values we’re used to, photography or live-action filming requires a lot of post-production. In a modern ecosystem with modern expectations for visual quality, there is simply no escape. With CGI, everything is possible, almost. CGI cars can look as fake, hyper realistic or surreal as we want them to. Often our work involves adding small imperfections, dirt, scratches and dust to the CGI model to make it fit into the environment. Our recommendation is often a combination of real footage and CGI.'
That’s why they approached me a few months ago to collaborate on an automotive CGI project.
To show the value 3D/CGI could bring to their clients, they asked me to create an Ineos Grenadier that gets dirty.
And here we are.
The final image.
They gave me a backplate of a splendid location in Iceland with a muddy road and it was up to me to integrate the CGI 4x4 vehicle in this environment.
The original backplate photograph by Moonland.
After getting the 3D asset ready with textures and shaders, the next step was to match to the photograph.
The main challenges here were to match the focal and the lighting (no HDRI provided).
The next step was to extend the environment to give space around the car for composition purposes and integrate commercial text.
The final image I sent to Moonland. They added their own touch afterwards.
The project showcasing on Moonland's website. Link below.
